I formed this company because I wanted to make a cleaner home for my family.  There are environmental pollutants in most of the cleaning and personal care products we use.  Conventional cleaners can expose us to multiple chemicals linked to asthma, cancer, and other health problems.

In the space of a few months, my oldest daughter got a skin infection, my daughter got an ear  infection,  and I brought home a new puppy. Prescription medications weren't doing the trick for either of my daughters, and I wanted to find a simpler, chemical-free alternative to flea spray and shampoo for my puppy. I began researching and developing simple homemade solutions for each member of my family.